google analytics

Official Website : http://www.vaishnogsoftwares.com

Introduction

Google Analytics and Alexa use quite different systems to estimate website traffic, therefore it’s not surprising if they obtain different results.

A website that represents your business will help you provide online visibility and discoverability as well as establish or enhance brand recognition.

Table Of Content

There are plenty of benefits of having a website both for small business owners and for big business owners, for start-ups and for large corporations.

Having a website makes it very easy for people to find you, read up about your company, discover what you do, and answer a bunch of questions they have on your business. By having a website people will be able to find your company when they search for your company on a search engine like Google, Yahoo or Bing.

It is true that if you don’t have a website for your business, you may be found in a search engine if you have a listing in a directory, the yellow pages or your business could just automatically show up in a Google places result. Do you really want to leave this to chance though? Plus why not have a website so that you can influence what is displayed about your company and know your website will be listed in addition to having all those other search results.

Why Website is required?

The great part about a website is that once you invest in it, you have it forever and it continues to work for your forever. What other advertising methods are there that once you pay for it once, it continues to work for your business forever? Not many.

When you pay for a newspaper ad you get that one ad and any benefit that one ad generates but after that ad it is done. That money you spent on the newspaper ad is gone and you can never get it back. If you don’t get a return on investment from it, you never can. Whereas with a website, if you don’t make a positive ROI in the first year, no worries because you have from now until the end of time to get a return on your investment. Have a website that will be search engine optimized and designed to drive sales. 

Another advantage of having a website is that it can improve your customer support and as a result improve your overall customer service. A website can do this if you post support Q&As on your website or create a forum where users can ask each other questions about your product and other users can answer these questions. These answers to common problems or questions are then available on the internet if other customers search in a search engine for a solution to this problem.

Benefits of having a website of your business

Here are few top benefits of having a website for your business, along with some ideas on how to get the most out of it:

1. Build Your Business

Websites were used primarily for marketing and informational purposes. A website functioned more like a brochure; you put one up to stay ahead of the competition. But there wasn’t much thought and purpose behind the content.

With the growth of the Internet, the influence of social media and the popularity of mobile devices, the website has become a crucial tool to build your business.

A website is a great way to share your story; tell your audience why you started this business, your goals and what you hope to accomplish with it.

It’s not enough to have a rock star online profile. 36% of clients prefer to deal with businesses that have websites. By contrast, only 21% will work with businesses without websites.

A website gives you the platform to highlight your experience and expertise.

2. Become An Information Resource

If your business is in something of a niche industry, having a website is an excellent opportunity to build your reputation as an authority in your field. Create a blog section on your site with informative articles that take advantage of your experience.

Potential customers doing web searches on common problems related to your industry will be more likely to find you – and after they read your blog articles, they’ll see how helpful you can be for them. According to one survey, 61% of consumers reported a blog influenced their decision to make a purchase. Even if those who read these blog posts don’t become customers right away, you’ve spread the name of your business without spending a dime on traditional advertising.

3. Enhance Your Online Presence

Of the 7.4 Billion people in this world,90% people are online every day. They are searching for information, sharing on social media or shopping on e-commerce websites.

This number is expected to grow as the world becomes increasingly dependent on mobile technology to search the Internet.

If your small business does not have a website, you will be undermining its ability to generate income. And not just any website; but a mobile responsive website, one that can be accessed by mobile devices such as smartphones and tablets. Statistically, 75% of online traffic comes from mobile devices.

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A mobile responsive website will help you capitalize on the opportunities available on the Internet through the following ways:

  • Improve Search Rankings – By optimizing your web pages, it will be easier for people to find your content.
  • Distribute Content – Create relevant, unique and usable content and distribute them through different channels such as social media and blog sites. People who love your content would want to know more about you and visit your website.
  • Open 24/7 – Unlike a brick- and- mortar business that operates 9- to- 5, a website never closes shop. It is open 24/7, even on holidays.
  • Introduce Business Flexibility – If you don’t want to miss out on opportunities, outsource customer service and have your agents manage all concerns and inquiries via chat or e-mail support at your website.

4. Build a Strong Relationship with Your Market

A business by definition is a living, breathing entity. Loyalty is achieved when customers know they are dealing with a company that understands their needs and not just a company that wants to profit.

  • Let the Market Know “Who You Are”-Outside the Home and About Us pages, you can set up a blog page where you can share your thoughts and ideas with your audience.
  • Address the Needs of Your Market- Invite your audience to engage you by encouraging them to post comments on your blogs. Embed survey forms and ask your audience to participate and convey their needs.
  • Educate the Market of Your Business- Utilize the 80-20 Rule; 80% of your content should be usable or relevant to the needs of your audience while 20% should educate them about your business.
  • Improve Customer Service- In addition to e-mail, social media, mobile and landline, install chat support as the 5th avenue for customer service. This will give your end-users more options to relay concerns and inquiries.

5. Efficient Way to Promote Your Business

If you are still using traditional forms of marketing, you are wasting valuable resources, time and money. Traditional forms include press releases, print ads, flyers and distribution Point- of- Purchase materials.

While still popular, traditional methods cost more money and cover less ground. It is also unsustainable; flyers, posters, print ads and press releases usually end up in the trash can.

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Online marketing is faster, more efficient and inexpensive. There are many tools and techniques that you can use for online marketing but without a website, these strategies will fall short.

Think of the website as the sun with these online marketing tools as the planets revolving around it. Your online marketing efforts will create inbound avenues to a specified destination place which is your website.

Among the most popular online marketing tools that you can use to create inbound traffic to your website:

  • Social Media – Of the75% are on social media.
  • Blogging – Companies that blogged 16 times a month received 4.5 times more leads than those that blogged 0-4 posts per month.
  • E-mail Marketing – E-mail marketing is60 times more effective in acquiring customers than Facebook.
  • Use Videos –Embed a video on your Home page. A video can deliver your messaging content faster and more efficiently than text. Video on a landing page can increase conversion rates by 80%.

Finally, online marketing is a sustainable process. Your content will not go to waste. You can easily update it and reuse after a few months.

6.Boost Your Reputation as an Authority

If your business is in a competitive industry, a website will give you the forum to boost your reputation as an authority figure.

  • Blogging –  There’s one reason why blogging is the cornerstone of the content marketing process: It works! Here are 3 key statistics on the benefits of blogging:
    • Websites with a blog have 434% more indexed pages.
    • 47% of buyers read 3 to 5 blogs before engaging a sales rep.
    • 61% of consumers report a blog influenced their decision to buy.
  • Podcast – Set up a podcast in your website, distribute the schedule via Twitter, Facebook and invite experts to discuss topics that interest your audience.
  • Seminars – Conduct seminars on your website. This is a great way to share your knowledge with your market. Encourage your audience to actively engage during the seminar.

7. Keep Track of Your Business in Real Time

One of the most significant benefits of having a website for a small business is that you can keep track of its performance in real time through the use of analytics.

Analytics will provide you valuable data on how your business has been moving within a period of time. Key indicators of business performance include the following metrics:

  • Number of visitors going to your website.
  • Number of “unique visitors” or those who visit your website only once.
  • Page views or impressions tell how many times a page has been read or visited. This will give you an idea on which type of content visitors find interesting.
  • Bounce rate is the percentage of visitors who leave your website without exploring past the page they landed on.
  • Average time on site will show how long visitors view your content. The longer the average time on site, the better for your website.

8.Professionalize Your Brand

Many small business owners make the mistake of not working on their brand until they gain traction.

You have to start working on your brand before launching your business. The brand gives your business its identity and makes it easier for customers and clients to understand what it is all about.

The website is the most effective and efficient way to build and professionalize your brand:

  • It places your branded value proposition front and centre in the Home page.
  • A professionally made website shows you are serious about your business.
  • Website optimization techniques can help Internet users find your brand.
  • It can be distributed seamlessly through various online channels.

9. Expand Market Reach And Coverage

If you have a school, having a website will expand your market reach and coverage. You can offer online courses in specialized subjects to people outside your jurisdiction. 

For example, you are planning to introduce a school for Business Leadership training. You can create modules that can be uploaded on your website. People who sign up for your courses, will be able to access the modules and undergo online learning. 

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Now let’s take it a notch higher by introducing a Learning Management System (LMS).

An LMS is a digital platform that allows you to replicate conditions for face-to-face instruction. There are LMS platforms that have features for virtual classrooms. 

In addition to modules-based learning, you can provide classroom-style instruction or one-on-one consultation. 

The courses can be accessed by anyone with Internet service. If you live in India, someone from Europe or Asia or around the globe who is interested in your program can sign up. 

10. Provide Contingencies for Your Brick-and-Mortar Business

If there’s anything that can be learned from the Covid-19 global pandemic is the importance of having a website for your brick-and-mortar business. 

The massive spread of Covid-19 necessitated governments worldwide to impose community lockdowns in their respective countries. Businesses came to a standstill – except those that have websites.

Businesses with a website were able to run a telecommuting program whereby employees work from home. An employee can log into a built-in portal where they can sign-in, retrieve the day’s assignments, and upload completed work. 

Customers can also use the website to contact you via email or chat support. In case they have issues with your products, customers will have a platform to air their concerns.

Definitely, this will do wonders for your brand reputation!

Protect yourself from Covid-19 by staying home but protect your business by having a website. 

With a website, it will always be “Business as Usual”.

11. All-In-One Business Hub

The website has evolved by leaps and bounds since its early beginnings when it was used primarily as an Internet-based marketing brochure.

Today’s websites are more advanced and equipped with features that can turn it into an all-in-one business hub. 

What can you do with your business website?

  • Provide a showroom for your products
  • Finalize sales transactions through various modes of payment
  • Receive resumes and pre-qualify them through an Applicant Tracking System or ATS
  • Provide social proof via testimonials and customer reviews
  • Organize customer information with a built-in CRM
  • Offer subscriptions
  • Sell memberships
  • Educate your audience with blogs, e-books, modules, and training manuals
  • Give your audience an interactive experience with the use of 360-degree images and videos.
  • Provide customer support channels via chat, email, or built-in forms.
  • Give clear-cut information about your business including a location map, directions, phone numbers, and email addresses.

12.Keep Your Business Open 24/7

Unlike a commercial establishment, the Internet doesn’t have operating hours. Your customers can find you 24/7. There are no holidays and you can “work overtime” without incurring extra costs.

Thus, a website can be an effective way to improve your customer service. 

If you have chat support available, all you need is to hire customer service agents who can manage incoming inquiries and concerns, and have them addressed immediately to the right person or department of your company.

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You may want to outsource customer service to another region where time zone differentials exist. 

For example, a North American company can hire customer service agents from the India. With the 12-hour difference, the agents can provide customer service to your clients while you are sleeping.

13. Gain Valuable Insights On Your Customers

For those who ran businesses before broadband technology became widely available, you probably depended on traditional marketing strategies to promote your products and services.

Traditional marketing strategies include the use of press releases, broadsheet advertising, the use of Point-of-Purchase materials such as flyers and counter-top ads, posters, and streamers.

Not only were these marketing strategies expensive, inefficient, and unsustainable but they delivered poor ROI. It’s hard to track the performance of your marketing campaign with the traditional approach.

In contrast, a website will collect data on your visitors:

  • Where do they come from?
  • What are the demographics?
  • Are they using mobile or desktop?
  • Which types of content are they interested in?
  • What is the frequency of cart abandonment?

A website has built-in analytics that you can use to assess the performance of your business as well as evaluate the effectiveness of your digital marketing program.

14.Stay Ahead of the Competition

Or at the very least – keep pace with the competition.

It’s not going to look good on your brand if your competition has a website and you don’t. 

More than branding concerns, not having a website gives you one less stream of revenue to help your business stay profitable. 

With a website, your business can be accessed by anyone with an Internet connection. Prospective customers can view your products, testimonials, and read your content before they make a decision to buy.

15. Find Clients

More accurately, your clients will find you!

Some well-intentioned people may advise you that you can run a business with only social media – no website needed. 

That’s not true.

Only 12.5% of consumers are enticed to purchase by a “Buy Button” on a social media page. In contrast, 60% of consumers reported that they were encouraged to purchase by an email.

Thus, email marketing is a better strategy than social media marketing for converting interest into sales.

16.Generate Leads

Lead generation is an important component of email marketing and your website is the best tool for capturing email addresses. 

When someone gives you his email address, he is giving you permission to send content to his inbox. If you ask your friends, family, and network of contacts, they will gladly give you their email addresses.

What about a complete stranger? A person who just visited your website?

He will not surrender his email address to anyone without getting something of value in exchange. 

With a website, you can offer a free monthly subscription to a newsletter, an e-book, or limited access to premium content. 

By doing so, you add value to your business, enhance your reputation, and most importantly, gain the trust of a potential customer.

17. Open New Streams Of Revenue

How else can you earn money from your website? Aside from having a virtual store to sell your products and an Internet-based address where prospective customers can find you, here are other ways to make money from your website:

  • Paid Ads – If your website generates an impressive amount of traffic and ranks high in the search results page, the advertisers will come knocking on your inbox! 
  • Affiliate Marketing – Promote the products and services of other businesses and earn a commission from every sale that’s generated from your website.
  • Get Hired By Other Businesses – If your blog page has a good following, reputable websites might ask you to write for them for a generous fee.

18. Manage Your Business Reputation

The website is your platform on the Internet. This is the place where you will be heard and have 100% full control over your content. 

Let’s say you’re the meat refining business and there are concerns about tainted meat being sold in markets and popular restaurants.

You can put a disclaimer on the home page of your website and inform site visitors that your raw materials are sourced from a region that has been declared safe for consumption.

You can embed an explainer video on the home page or add images of certifications from recognized organizations attesting to the safety of your meat. From there, link the home page to your social media accounts.

If you want an effective website or one that can help you take your business to another level, you have to be prepared to invest in one.

“A website is not an expense. It is an investment because you should expect a return on your money within a period of time.”- VaishnoG Softwares

For your investment to pay out, you have to make sure your website is professionally designed, fully functioning with fast download speed and packed with great content.

Do not penny- pinch and try to do a website on your own despite the availability of free templates. Your best option would always be to hire a professional web designer who has the experience and training to build a functional yet aesthetically beautiful website.

19. Own Your Name

Creating a site and buying a domain name (www.businessname.com) helps stake your claim to your business’s name, and is a quick and easy way to improve your brand identity.

20.Save Money on Printing

Paper catalogs and brochures can still be helpful in point-of-sale situations, but what if item information changes? It is much easier to have all relevant info on your website, where it will be much cheaper to edit and revise. A combination of print and web marketing materials will likely be the most cost-effective way forward.

These savings can apply to marketing costs as well. A traditional full-page ad in a smaller regional newspaper can cost around $1000 or more. Running a website can only cost a few hundred dollars a year.

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There are a lot of reasons to get a new website or update your old one. Maybe you have your objections, or it’s been on your to-do list for a while. Either way, we bet there a few reasons you have not considered that would make it worthwhile.

  1. New websites are responsive for tablet and mobile devices.
  2. Your rank will improve in search engines.
  3. It can be tailored specifically for lead generation.
  4. Your website will look fresh and current, reflecting the personality of the business.
  5. You can easily add new content to your website via a content management system (like WordPress).
  6. Nearly 70% of customers shop or conduct research online. Customers who don’t find you will buy from someone else.
  7. You can integrate social media on your website.
  8. Your customers can find your location, operating hours, phone number, and other pertinent details easily.
  9. It upsells for you, no pushy salesmen needed.
  10. It saves costs on a brick-and-mortar location.
  11. It advertises when you sleep.
  12. A new website can track sales and growth trends.
  13. It can tell you who is interested in what you sell.
  14. You’ll stop being penalized by Google for a site that isn’t mobile-friendly.
  15. It can sell products that are hard to describe on the phone or on a piece of paper.
  16. It can generate positive reviews for your business.
  17. It can improve perception and increase awareness.
  18. No matter how popular you are now or how great business is, technology has levelled the playing field for competitors. It is a global market.
  19. You can make announcements to your consumers immediately.
  20. You can develop a loyal following through newsletters, blogs, and social posts.
  21. You can prove your authority in your field.
  22. It can amuse, entertain, and intrigue visitors so they keep coming back for more.
  23. You can address unhappy customers, problems, and issues before they escalate.
  24. It’s a great way to promote how your business is contributing to a cause in the community or even globally.
  25. It allows you to bring a product to market faster.
  26. You can allow consumers to create or select custom inventory you aren’t able to carry in stores.
  27. You can automate processes you may be doing manually.
  28. You’ll be prepared to cater to a whole new generation of tech-savvy users that are your future business prospects.
  29. You can stop being embarrassed to send people to your website.
  30. A new website allows you time to focus on things you love.



You can also direct customers to these online documented resources so that they can solve the problem themselves. This can make things much faster for your customers and also make your customer support department more efficient. Not all products or services can benefit from a troubleshooting forum, but I would argue all products could benefit from a Q&A page for commonly asked questions as well as a forum where customers can post any questions, comments or feedback they have about a product.

For the website every one needs domain name and hosting. Let me discuss first about the domain.

What is Domain?

Domain is the web address of your website that people need to type in the browser URL bar to visit your website. In simple words, suppose your website is a house, then the domain name is its address.

domain registration

A domain name is a unique identifier that represents you and your business on the internet. So if you don’t have a website do you really need one? Absolutely!

If you need to know about domain , then read- What Is Domain and what is the need of Domain?

Domain names are used to identify one or more IP addresses. For example, the domain name microsoft.comrepresents about a dozen IP addresses. Domain names are used in URLs to identify particular Web pages. For example, in the URL http://www.vaishnogsoftwares.com/, the domain name is vaishnogsoftwares.com.

It is essential that your business secures an online presence. The domain is most commonly used to identify your website and email address but can also be used for other specialised online functions.

It goes without saying that the domain name you pick must match your business and your brand. The name that you use to advertise your products and services is the name that you will want.

There are several different types of domain names and in our case the most popular would be .COM.

Every domain name has a suffix that indicates which top-level domain (TLD) it belongs to. There are only a limited number of such domains. For example:

  • .gov – Government agencies
  • .edu – Educational institutions
  • .org – Organizations (non-profit)
  • .mil – Military
  • .com – commercial business
  • .net – Network organizations
  • .ca– Canada
  • .th -Thailand
  • .in -India

Because the Internet is based on IP addresses, not domain names, every Web server requires a Domain Name System (DNS) server to translate domain names into IP addresses.

The .COM is the most recognised and popular type of domain and can be freely bought and sold by anybody. This domain type is recognised globally and should be considered the equivalent of prime real-estate on the internet.

When registering your domain name, make sure you also include email and website hosting. You may also want to enquire about DNS (Domain Name System) Management if your business operations are more advanced (Canonical Name, Sub Domains, Other Servers hosted elsewhere).

All in all a domain name gives you an online presence and is the gateway for customers to reach you. My advice would be to try to align the domain name to the business name as much as possible and make it memorable, short and easy to remember. If your business has not yet progressed to having a website, you should still secure your domain name for the future!

How Domain Name Works?

When the domain name is entered in your web browser, a request is sent to the global network of servers that form the Domain Name System (DNS), which is like a phonebook of the internet.

The server then searches the name servers related to the domain and forwards the request to the name servers. The name servers are big computers, which are managed by hosting companies. The hosting company forwards the request to the webserver where your site is stored. The web server fetches the requested web page or information and forwards it to the browser.

The Domain Names System is managed by Internet Corporation for Assigned Names and Numbers (ICANN). It is a non-profit organization that creates and implements the policies for domain names.

ICANN authorizes the companies called Domain Name Registrars for selling domain names. It also allows them to make changes to domain names registry on your behalf, and to sell domain names, manages their records, renewal, and transfer to other registrars. As a domain name owner, you are required to renew your domain registration before it expires.

If you need to know about domain , then read our article – What Is Domain?

What is Alexa Ranking?

Every business owner knows that ranking well in search engines is essential. If you can’t be found in a search engine, then it isn’t very easy for customers to find you.

However, there is another type of ranking that a lot of companies focus on today. It is more mysterious, and most people are unsure of what it means. For a website owner, it is essential to understand the Alexa ranking system.

Alexa rank, in simple terms, measures how popular a website is. But what exactly does popular mean?

How is this Alexa ranking decided? The Alexa team explains that “traffic and engagement are estimated from the browsing behavior of people in our global panel which is a sample of millions of Internet users using one of many different browser extensions. We also gather much of our traffic data from direct sources, including sites that have chosen to install the Alexa script and certify their metrics.”

Both Alexa and Google Analytics are used to analyse the traffic and the visitors of a website. You will find the percentage of visitors from different countries in the website.

Alexa computes traffic rankings by analysing the web usage of millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources. The information is anonymized, counted and computed, until, finally, we get the traffic rankings shown in the Alexa service.

Most of the people who have just started to develop their own websites are very interested in its Alexa ranking. For those of you unfamiliar with how Alexa (AR) works. The lower is the ranking number, the better. It is supposed that the lower is the ranking number, the higher is the site traffic.

I made a research about SEO and Alexa and if you make the same research, you will conclude as well as that there are certain ways of “secrets” which can help you lower your Alexa rank.

Numbers could drive you crazy. But instead of watching the Alexa rank going up and down, you better search for the answers to your questions in Google Analytics. This is the best way to find out who, when, where, how and why visits your web site. Just like all products of Google the interface of Google Analytics is very simple so that everyone can be quick in uptake no matter if she/he is well grounded in SEO, traffic, visitors and keywords.

Compare with Your Competitors

When it comes to your website, you can compare your Alexa rankings with some of your closest competitors for a better reference. Your Alexa score is essentially your way of knowing the value of your site compared to competitors based on the Alexa ranking system.

Once you know what your competitor’s ranks are, you can start using basic SEO research to figure out what they are doing well that you might not be.

Again, the Alexa ranking boils down to estimated traffic and visitor engagement. 

Browsing your competitor’s top pages and seeing how much traffic is being generated can steer you in the right direction for improving your own pages.

How Do You Check Your Alexa Ranking?

What your Alexa rank is? Visit the Alexa Rank Analysis tool and enter your company information. If you are a Chrome user, you can also add the Alexa toolbar browser extension to your browser for easier access.

Within a few seconds the Alexa toolbar will bring back some interesting information about your company. This Alexa Rank Analysis data includes:

  • The top keywords you rank for
  • Similar sites by audience overlap
  • Keyword opportunities
  • Comparison metrics for competitive analysis
  • Daily time on site

Alexa rankings will increase with better SEO tactics and more engaging content on your site.

Do Alexa Rank Impact SERP Rankings?

The impact that Alexa rank has on SEO is that you’re able to understand valuable insights about your website and use that data to improve your SEO rankings. You can get a clearer sense of your traffic ranking.

How To Improve Alexa Rank?

Here are some things to focus on to improve your Alexa Rank:

1)Publishing Quality Content

Content is one of the most significant determining factors for better rankings. When you post topical, useful content and are consistent with doing so, users are more willing to want to read it. Each additional page view sends good signals to the search algorithm, and can boost your site’s Alexa rank.

This improves your trust, visitor count, and users staying on your site longer.

Also, the more informative and valuable it is to your audience, the more willing they are to engage with it and share it with other people online. This grows the volume of unique visitors and helps boost your page rank.

2) Acquiring Backlinks

The more inbound links that a website acquires, this tells search engines that this site is more credible and authoritative.

One thing to keep in mind is that not all inbound links are treated the same. You want to have quality sites linking to you. The ideal type of backlink is one from a site with higher domain authority than yours, that has topical relevance.

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The higher the number of links that point to your site improves your overall visibility and can also drive in more traffic.

Work on Both Alexa Rank and SERP Rankings

Having the mindset of wanting to improve your Alexa rank is great, but also consider that Alexa rank is dynamic because it has a more narrow focus on looking at traffic and engagement. 

At one period in time, the score might be in your favor. However, the next time you check, it might have changed.

If your business is seasonal, the peak times of the year might also show a better Alexa Rank than others. 

This rankings drop doesn’t necessarily mean that your site is performing worse. It’s just that using traffic and engagement are only two pieces of a much bigger puzzle.

It also appears that Alexa rank also has no impact on Google Search.

From an SEO standpoint, knowing where your traffic ranking and engagement stand is important. From that point, you can make a plan to improve your site and, ultimately, your Alexa Rank.

However, Alexa rank is only one type of metric. You also need to track your results on tools like Google analytics, social media platforms such as Facebook, Twitter, Instagram, etc.

A good place to start is to look at your site from a holistic point of view and then drill down to the areas that need the most attention. 

The priority is focusing on consistently providing your audience with amazing value and keeping up with SEO best practices. Over time, this approach will lead to a lower Alexa rank, and grow the popularity of your site.

Here are some Important terms used for Alexa Traffic Rankings:

What is Traffic Rank?

The traffic rank is based on the three months of aggregated historical traffic data from millions of Alexa Toolbar users and data obtained from other, diverse traffic data sources, and is a combined measures of views and users (reach).

As a first step, Alexa computes the reach and number of page views for all sites on the web in a daily basis.

The main Alexa traffic rank is based on the value derived from these two quantities averaged over time (so that the rank of a site reflects both the number of users who visit that site as well as the number of pages on the site viewed by those users). The three-month change is determined by comparing the site’s current rank with its rank from three months ago. For example, on July 1, the three-month change would show the difference between the rank based on traffic during the first quarter of the year and the rank based on traffic during the second quarter.

What are Page Views?

“Page views measures the number of pages viewed by the site visitors. Multiple page views of  the same page made by the same user on the same day are counted only once.”

The page views per user numbers are the average numbers of unique pages viewed per user per day by the visitors of the site. The three-month change is determined by comparing a site’s current reach with its values from three months ago.

A page view is triggered when any page is loaded by any visitor to your site. For example, if you click on a link and the page loads, you have triggered a page view. If you click the link 20 times today, it will count as 20 page views.

What is Unique Visitors?

A unique visitor is an individual user who has accessed your site. It is determined by the IP address of the computer or device that the user is browsing from, combined with a cookie on the browser they are using.

No matter of how many visits a visitor makes, if he is on the same device and same browser, only one unique visitor is counted. For example, if you visit this link once today, Google Analytics will count this as one unique visitor. If you come back to this site 20 more times today, you will still counted as one unique visitor. If you visit the site from another computer or device (or another browser), you will count as a new unique visitor.

Difference between page views and unique visitors

  • Page views vs. Visits: Page views counts the number of times a page is viewed. Visits counts the number of sessions for visitors. One visit consists of one or more page.
  • Page views vs. Page events: Page views counts the number of page view tracking calls, and excludes link tracking calls. Page events is the opposite; it counts the number of link tracking calls, and excludes page views.

Page views are important for publishers because each page view tallies with an ad impression for each ad on the page. If your ads are sold on a cost per thousand views (CPM) basis, this is an important number for you to grow. It’s tempting to make sacrifices to the user experience in order to increase page views. For example, an image gallery that loads each new image seamlessly provides a better experience for the user, but will cut down on page views. It’s important to find a balance so you don’t alienate your audience.

The unique visitors metric gives you a sense of the size of your audience. The relative importance of this depends on the purpose of your site or publication.

If you are a brand, you may want to maximize the number of people that come to your site, with little regard for how many pages they access, as long as they follow your chosen path through the site. If you are a niche publisher, you may not have a huge audience, but they may show loyalty and engagement by clicking deep into the site and generating page views.

What is Reach?

Reach measures the number of users. Reach is typically expressed as the percentage of all Internet users who visit a given site. So, for example, if a site like yahoo.com has a reach of 28%, this means that of all global internet users measured by Alexa, 28% of them visit yahoo.com. Alexa’s one-week and three-month average reach are measures of daily reach, averaged over the specified time period. The three-month change is determined by comparing a site’s current reach with its value from three months ago.

How are TRAFFIC TREND GRAPHS calculated?

The trend graph shows you the site’s daily traffic rank, charted over time. The daily traffic rank reflects the traffic to the site based on data for a single day. In contrast, the main traffic rank shown in the Alexa Toolbar and elsewhere in the service is calculated from three-months of aggregate traffic data.

Daily traffic ranking will sometimes benefit sites with sporadically high traffic, while the three-month traffic ranking benefits sites with consistent traffic over time. Since we feel that consistent traffic is better indication of a site’s value, we’ve chosen to use the three-month traffic rank to represent the site’s overall popularity. We use the daily traffic rank in the Trend graphs because it allows you to see short-term fluctuations in traffic much more clearly.

It is possible for a site’s three-month traffic rank to be higher than any single rank shown in the Trend graph. On any given day there may be many sites that temporarily shoot up in the rankings. But if a site has consistent traffic performance, it may end up with the best ranking when the traffic data are aggregated into the three-months average. A good analogy is a four-day golf tournament, if a different player comes in first at each match, but you come in second at all four matches, you can end up winning the tournament.

What are sites and Web hosts?

Traffic is computed for sites, which are typically defined at the domain level. For example, the Web hosts www.msn.com, slate.com are all treated as part of the same site, because they all reside on the same domain, msn.com. An exception is blogs or personal home pages, which are treated separately if they can be automatically identified as such from the URLs in question. Also, sites which are found to be serving the same content (mirrors) are generally counted together as the same site.

How does Alexa estimate website traffic?

One of those ways is to install the Alexa toolbar. The toolbar indicates only the traffic of people who have installed it in their browsers. Once someone installed it, the toolbar collects data on browsing behavior which is transmitted to Alexa’s website where it is stored and analyzed.

This information is the basis for the company’s web traffic reporting but other data sources beyond Alexa Toolbar are taken into account (I guess those could be domain name age, number of indexed pages in search engines, etc.).

What Is Google Analytics?

Google Analytics is a web analytics platform you can use to track and analyse the performance of your website or app. Through Google Analytics, you can access a wide range of data and reports on website traffic and website visitor behaviour. The platform is available to anyone with a Google account, and there are both paid and free versions.

Google’s Analytics reporting tool is widely used by millions of businesses and websites to track user interaction across web domains, mobile apps, and offline APIs.

Most businesses know this platform as the tool that helps them track the amount of web traffic they get, monitor important marketing channels, and to measure their main KPIs. And now with Google Analytics 4, Google is offering a new version that’s very different from the traditional “universal” Analytics.

How does Google Analytic Work?

Google Analytics works with a ‘page tag’, a hidden snippet of JavaScript code (Google Analytics Tracking Code) that the user adds onto every page of his or her website. This code acts as a beacon, collecting private visitor data and sending it back to Google data collection servers for processing in almost real-time.

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In addition, the GATC sets first party cookies on each visitor’s computer. This is used to store information such as whether the visitor has been to the site before (new or returning visitor) and what was the referrer site or campaign the visitor came from e.g. search engine, email etc.

What is Google Analytics used for?

Google Analytics tracks a wide range of data about your website and site visitors. This data includes:

  • How users arrive on your website?
  • How users interact with your website content?
  • The characteristics of your website’s audience
  • How many of your website visitors convert?
  • and much more

You can use the reports within Google Analytics to accomplish things such as:

  • Evaluating the performance of your marketing campaigns
  • Determining how your pages are performing and how to optimize your pages
  • Deciding who you should target your content and marketing too
  • Tracking conversions and purchases

Who can benefit from Google Analytics?

Since Google Analytics is used to track search engine optimization (SEO), pay-per-click (PPC), and other marketing efforts, it is the most beneficial to companies with an online presence that want to track their marketing campaigns.

With Google Analytics, you’ll be able to glean important information about your audience, visitor behavior on your site, traffic patterns, and more.

Whether you opt for the free or paid version, you can gain fantastic insight into how your customers interact with your website. All you have to do is set up Google Analytics to get started.

Why is Google Analytics beneficial?

Let’s go beyond what Google Analytics is and talk about why it matters.

In order to understand why Google Analytics is so beneficial, it’s important to first have a baseline understanding of what it helps to track.

Earlier, we mentioned that the platform helps website owners track the success of their SEO, PPC and other internet marketing campaigns. But what are SEO and PPC?

SEO refers to a mixed bag of marketing techniques that are used to improve your website. Those improvements help your website rank higher in search engine results pages, which means they will attract more traffic.

SEO campaigns focus on targeting important keywords that your audience consistently searches for, creating informational content to target those keywords, making a user-friendly website, and more.

PPC is a paid advertising platform that you can also track with Google Analytics.

It works on a bidding system where business owners select and bid on keywords to earn top, paid advertising spots in a search engine’s sponsored links. The best thing about PPC is that advertisers only pay when people click their ads.

With all that said, you can see how it may be difficult to understand the results driven from these strategies without some sort of tracking platform.

That’s the exact reason Google Analytics is so beneficial.

Incredible benefits Google Analytics provides

Google Analytics is a Swiss army knife when it comes to its capabilities — they’re almost endless.

This wide range of capabilities provides numerous benefits for businesses. Here are five of the most important ones.

1. Access to real-time data

One of the first tabs in Google Analytics is the “real-time” tab. This tab allows you to see real-time information regarding your website.

It includes a digital read of how many individuals are on your website at any given second, how many of those users are viewing your website on a desktop, and how many are viewing it on mobile.

You’ll also be able to see how many website page-views happen per minute and per second, top referring websites (websites that mention your website), top active pages, and top locations where your website is viewed.

That real-time information can also be broken down into locations, traffic sources, content, and more.

In the locations tab, you’ll be able to see what percentage of website users are viewing your website from any given location around the world.

In the traffic sources tab, you’ll be able to see where your traffic is coming from, which is extremely beneficial in understanding how your target audience surfs the web. The platform can tell you what percentage of website users are coming from search engines – also known as organic traffic – what percentage is referral traffic, traffic from paid ads, and direct traffic.

The real-time tab also breaks your data down into content, which gives real-time numbers for what content is being viewed, and conversions — what kinds of goals are currently being completed.

Website owners set their own goals, and they can be anything from a new lead or job submission to a newsletter signup.

Why is this information important?

Real-time numbers provide basic information about site traffic, and they help you understand user behavior. Things like:

  • Time of day that users are typically on your website
  • Fluctuation of users over time
  • Where to focus your energy — is your traffic mostly paid, referral, or organic?
  • How often users sign up for a newsletter, download a guide, make a conversion, or complete any other goal that you set.

2. Insights into your audience

To better understand how to serve and target your audience, it’s extremely helpful to know as much information as possible about them.

That’s why Google Analytics provides information like how many visitors your website has, how many sessions each user completes, how many pages users view per session, and the average session duration.

The audience tab also provides charts depicting the percentage of new vs. returning visitors to your site, and how traffic fluctuates over a specific time period.

Google Analytics also provides audience demographics to help you understand your website users even more in depth. It gives information like what percentage of visitors speaks a certain language, what country a bulk of your visitors are from, the browser they use, and even the operating system of their mobile device.


VAISHNOG SOFTWARES

VaishnoG Softwares is outsourcing firm Working very proficiently in SEO and Website design, blogging, email marketing, article marketing and many more in IT field, contact us by sending email at vaishnogsoftwares@yahoo.in, shweta.vaishnog@yahoo.com or Call us - 87250-18881 or visit our Official website : http://www.vaishnogsoftwares.com

By VAISHNOG SOFTWARES

VaishnoG Softwares is outsourcing firm Working very proficiently in SEO and Website design, blogging, email marketing, article marketing and many more in IT field, contact us by sending email at vaishnogsoftwares@yahoo.in, shweta.vaishnog@yahoo.com or Call us - 87250-18881 or visit our Official website : http://www.vaishnogsoftwares.com

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