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Article marketing is one of the oldest strategies used by online marketers to acquire new visitors and increase sales on their websites. The practice typically involves writers and publishers as primary participants, with article marketing services working as intermediaries that help match writers with interested publishers.

The fundamental purpose of article marketing is to attract wider online audiences and increase the number of sales opportunities for products or services offered on websites. The most popular articles support an author’s or company’s reputation as an expert in a specific field, and help cultivate a loyal audience. Increased site traffic boosts where their web page ranks in search engine results, which means more people will see the site and have the opportunity to buy what the author is selling.

What is article marketing?

It is composing articles, uploading them, and driving traffic to websites expecting to sell products, services, or opportunities. There are two benefits that you can get from article marketing. First, if you create articles with truly valuable content and upload and promote the article, you have a great likelihood that readers will follow the links that you include in that article, especially if you have a strong “call to action” near the link. Second, the links that you place in your articles can become incoming links to your site, increasing the value of your site in the eyes of the search engines. The most powerful and elusive part of SEO is creating a web of incoming links to your site, and article marketing is a fundamental part of an effective link building strategy.

The Basics of Article Marketing:

With article marketing there are basically three types of articles that can be written to drive traffic online:

Benefits of article marketing – you can’t Ignore

Article marketing has many benefits - it is an enormously effective way to promote a business and its services. Article marketing is suitable for businesses of any size, in any sector and it is extremely cost-effective. To demonstrate the possibilities of article marketing, we have collated a list of the benefits.

1. Exposure, Exposure, Exposure :

Article marketing is an effective way to spread the word about you and your business. It is also great for building credibility and respect as an expert in your field.

2. Impart Valuable Knowledge :

Providing people will valuable content builds trust in you and your company. An article directory with high volumes of traffic is a great platform to publish your valuable knowledge and reach readers who may not be aware of your website or blog. If you provide really great content you will leave a lasting impression and people will remember you when they require your services.

3. Increased Site traffic :

Article marketing increases traffic to your site through backlinks and other websites who have now published your article. Every article you publish on websites other than your own should include a resource box. The resource box provides vital information such as your website URL and contact details. This information allows people to find you when they like your article.

4. Promotes your services :

By providing your expert advice through articles you can subtly promote your products and/or services. Always avoid the hard sale in article marketing and save any direct reference to your business for the resource box.

5. Gain new customers :

Article marketing will gain you new customers. It will also serve as a reminder to previous customers of your existence. We all use Google for advice and answers, whether we want to know how to tie a knot or which eReader to buy. Through article marketing we can provide the answer and impress consumers with your tech knowledge or knot tying abilities. This will encourage them to click through to your website and buy from you.

6. Improved Search engine Ranking

Articles submitted to a directory with a good page rank and high visitor numbers is great for SEO as search engines look for quality links to your website when determining your ranking.
When publishing articles to other sites it is important to ensure you have equally great articles on your own site too. These will help to improve your search engine rankings, particularly if they are optimised. Contact us about article optimisation for more information.

7. Long term results:

Articles will remain on directories for many years while high-quality articles may remain in circulation on other websites for many months, or for as long as the topic is relevant. Article marketing provides you with an ongoing steady stream of traffic.

8. Directly Target Your Audience :

With many forms of marketing, targeting your audience can be difficult. With article marketing you can use keywords and relevant content to target potential customers. When a web surfer enters a search query they will be using specific terminology (keywords), by using these keywords you gain a better chance of reaching your target audience.

Article marketing offers many appealing benefits, but writing a quality, valuable article can be daunting.

Why Choose Us?

We also offer a completely “hands off” solution with our blog management services, and have been successful in helping all of our clients steadily increase traffic, boost sales and climb search engine rankings. We used to also offer a syndicated article marketing service, but feel that the most cost effective way to market your website today is to frequently add content to it. This will help to broaden your chances of being found by your target audience, and steadily increase your significance within your niche as an authority.

The foundations of VaishnoG Softwares were created primarily with quality in mind. This is very apparent in our product and service, and is something that easily identifies us as a leading role player in the online marketing industry. We are always happy to communicate with our clients to discuss ideas, provide solutions to problems and above all, help.

If you need help with your website’s ranking, whether it is website or blog or article marketing- get in touch, We, Vaishnog Softwares across the globe freshen up their website with the article marketing and other seo technologies.

We highly believe in excellence and we continue to improve it everyday with a brand new creativity and vision. We would love to hear from you, keep in touch to send an email at shweta.vaishnog@yahoo.com, vaishnogsoftwares@yahoo.in or Contact Us for any website seo enquires.

Please contact us today to allow us the opportunity to speak with you about your business, competitors, your company's goals, and how we can become a part of its success.